コーラ市場最大手・Coca Colaでは
6月にCoca Cola Zeroを発売するそうです via Ad Innovator
Coca Cola ZeroはPepsi One同様カロリーゼロ、ヤングアダルトターゲット、
とPepsi Oneと真っ向から対決する形になります。
実は、Coca Colaは「Tab」という男性向け
ノンカロリーコーラを1962年より発売しています。
これとCoca Cola Zeroとの棲み分けはどうなるのでしょうか。
・・・と思って、さっきU.S.のCoca Cola社のホームページで
Tabの製品情報を調べてみたら、
Tab has achieved a retro pou-culture status and has the reputation
of being somewhat hard to find.
と書いてあり、Coca社としてTabを今後積極的にプロモーションする気は
無いみたいですし、全く別物と考えて良いですね。
P.S.
ちなみに、10数年前に日本で「Tab Clear」という製品が発売され
俵孝太郎を起用したCMで話題になりましたが（その後全く売れず撤退）
これはTab の透明バージョンだそうです。
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