2005年03月21日

RSSを企業が利用するための10のアイデア

Blogging Planetからの原文をサマリーで掲載

1)RSS offers a way for users to organize incoming information - on their terms. Email is an increasingly problematic communications tool due to the growth of spam and the overwhelming amount of email most businesspeople receive.

2)RSS provides a great channel for delivering press releases to the journalists and analysts who are covering your company without clogging up their email inboxes.

3)Keep your partners informed. Add an RSS feed to your extranet or partner area and keep it populated with press releases, announcements, product detail, meetings, etc.

4) Keep your customers informed. Journalists and analysts aren't the only people who will subscribe to your news release feed.

5) Provide specific informational categories so people can just receive what they are most interested in.

6) Make your resource centers/online libraries dynamic! Use RSS to inform audiences of new case studies, white papers, and presentations.

7) Put your events to work for you online. Create an RSS feed for each event you plan, as well as a general event feed that keeps your audiences up to date on where and when your organization will appear.

8) Capture and publish the buzz. By setting up an RSS feed that captures and publishes everything that is being said about your organization online, you can keep your audiences up to date on the buzz in an automated, easy-to-manage manner.

9) Set up a feed for special promotions. Provide limited-time only product discounts, early-bird specials to events, prizes and more to key customer sets.

10) You can just as easily create private (password-protected) RSS feeds as public ones. These can be a great way to keep employees, partners, customers informed of company happenings, events, promotions, office closings, and other information you don't necessarily want widely available.

ソース:Ten Ideas for Corporate RSS Feeds(Blogging Planet)
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